The Venture Studio Model
We don’t just support new ideas – we create companies from the ground up. We identify big ideas and urgent problems, and solve them with in-house capabilities and funding. We spin out solutions as independent companies that can go on to change the world.
Why Studio Model
The studio model enables us to systematically and repeatedly scale ideas into successful companies. We actively co-develop products & solutions, reduce risk through rigorous validation and remove friction to reach product-market fit faster.
Studio Capabilities
We provide talent, funding, and growth support to our new in-house ventures and ideas.
Product
Product Managers at Planet 9 act as venture builders, identifying and validating high-potential opportunities across key investment areas. They drive end-to-end product strategy, from rapid prototyping and MVP development to go-to-market execution and scaling.
Design
At Planet 9, Designers play a crucial role in shaping early-stage ventures, translating ideas into intuitive, engaging, and scalable products. They craft end-to-end User Experience, drive brand identity and storytelling to empower our companies for market-readiness and impact.
Development
Developers at Planet 9 turn ideas into scalable, high-impact products & solutions with seamless functionality and usability. They collaborate with Product Managers and Designers to iteratively develop MVPs and scale them to market tested products that are used by millions of people.
Talent
One of Planet 9’s key objectives is to build strong, high-performing new venture teams. We have attracted and retained top talent in various areas of product development and beyond to ensure that each startup idea is equipped with the right mix of expertise and leadership.
Marketing
The marketing team at Planet 9 shapes the brand and drives growth for new ventures. They craft go-to-market strategies, brand positioning, and customer acquisition plans to ensure companies gain early traction and scale effectively.
Funding
We fund internal, early stage ideas with pre-seed and seed money that is used for initial problem validation, prototype development, concept testing, MVP development, usability testing and go-to-market efforts to achieve product market fit.
The Studio Approach
We combine cutting-edge AI, deep customer insights, evidence based methods and differentiated investment strategies to solve some of the most critical and hard problems that people face. We combine innovation with execution to build and scale companies that create lasting impact on the world.
Ideation + Validation
After identifying high-potential new venture opportunities, we conduct market research and competitive analysis to validate demand. We test core hypotheses with prototypes, experiments, and pilot studies.
Concept Development + MVP
We define the new venture’s value proposition, business model, and key differentiators and develop a rapid MVP to test with real users. We iterate on product design, features, and positioning based on feedback.
Launch + Product Market Fit
We define go-to-market strategies and launch the product to acquire early customers and to find product-market fit. We test and optimize monetization strategies to validate revenue potential.
Company Spinoff + Expansion
Once the product market fit is found, we hire a new executive team to drive company formation, spinoff and expansion. We help in acquiring strategic partnerships and growth funding for the new company.
Expansion Support
We help the new company evaluate paths for long-term success, namely, continued scaling, acquisition, or IPO. We help optimize their operations, strengthen leadership, and ensure financial sustainability.
Innovation at Planet 9
By combining consumer insights, rapid experimentation, and strategic execution, we de-risk innovation and accelerate breakthrough solutions for people of all abilities. Our studio model ensures that every venture is backed by world-class expertise, shared resources, and a relentless focus on execution, turning innovative ideas into reality.